Client: Yoga Studios
Timeline: 2 Weeks
Date: Sept 2017
User Research, Information Architecture, Interaction design, Visual design, User Testing, Front End
This was the first project I was assigned when I joined Multunus. The team consisted of 2 Developers, 1 Product Manager and me. As the project was in the very early phase, our objective was to validate the risky ideas as fast as possible and figuring out unknown unknowns on the way. Thus validating if the idea will reach the product market fit.
Yoga studios find it difficult to sign up new customers for yoga classes. A lot of people call up the studios for training details, and many of them even visit their website, but only a fraction of them actually sign up for a training class. Yoga studios just couldn't provide a excellent onboarding experience and also found it very hard to manage leads.
Before starting out, I wanted to know answers to few sets of questions that would help me identify what to solve for.
I conducted user interview yoga studios. I resorted to open-ended questions regarding how the studio manager function and how they provide an onboarding experience to the new customers.
These are the major pain points found after user research.
User interviews also gave a few keys metrics
AVG number of incoming calls/day
AVG number of trial class/day
AVG number signups/day
Managers found it really arduous to keep track of the leads coming thus missing chance to convert the leads to customers. We wanted to build a platform the let manager to keep track of all the leads coming in and manage it on the go. This will the impact the number of trial class as the manager can follow up leads which didn't convert and understand why they didn't also.
It's essential to make necessary assumption while design this would help to scope the design and produce reasonable decisions in later stages of design.
One worthwhile thing that I have learned from my earlier design projects is that even after spending so much effort and time on upfront research, valuable insights always came from testing and validating design with the first user.
Instead of spending days on extensive user research, our team decided to ideate with given about of data points.
When it came to wireframing, we followed google's sprints diverge methodology where each person on the team has to sketch their own version solution to the problem. After rough wireframes, the team diverges on the solution by presenting each person's solutions. At the end of this process again a voting phase took places and decided which wireframes solve the problem in best, comfortable and elegant way.
As wanted to validate my designs before going for development. I conducted. I had a small user-testing session with studio managers and Yoga studio founder.
Here are the few things I learned:
With learning from user testing, we decided to move to high fidelity designs. We didn't go back to user-testing the high fidelity designs since screens were basic and we believed we would get better feedbacks once it is live in studios.
Here are the few things we learned after going live: